Looking into the theme of Illuminati, I found an art club called the Bohemian Grove that became a focus point for American media in the late eighties. While avoiding typical cliche’s and symbols associated with the concept, I developed a brand that would sell to wealthy individuals intrigued by this allure of a powerful secret society.

Drawing inspiration from cigar wrapping, I paired traditional fonts with flourishes and a satanic styled illustration to create a vintage aesthetic that aligns the brand to the concept. 322 refers to a sacred room that was on the compounds of the Bohemian Grove, however for this project I’d like to think it is where the wine barrels are stored.

 
 
 
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