The economic development initiative has previously built investor confidence in Fremantle and consequently, a number of new hotel, retail, residential and commercial developments have been recently approved. This 2015-2020 strategy aims to build on the success by continuing the momentum already gathered towards the City of Fremantle’s revitalisation.
Focusing on a timeline concept, I structured a transitional colourscheme that paid homage to the history of the port and helped define a heirachy of data. Backed by a range of blues, a contrasting red was used to represent each major section of the strategy as well as a signifier to major area's of change. The transitional concept was re-inforced graphically through a timeline on top of each page that developed subtly as you moved through each chapter of the publication.