Established in 1964, Perth Redbacks are one of the oldest basketball clubs in Western Australia. Over the years they have hosted top American talent along with NBL players Andrew Vlahov, Shawn Redhage, Alex Loughton and NBA legend Luc Longley.

Off the back of a championship season, the Perth Redbacks wanted a new look to better personify the organisation as assertive and fearsome. We developed a primary brandmark, secondary logotypes, heritage badging, and, an entirely new design system for uniforms and merchandise. Unifying all of the brand's elements is a custom typeface that is influenced by nostalgic varsity lettering.



Identity design: Tom Benson
Typeface design: Jonathan Swinn
Sports photography: Michael Farnell
Photo retouching & editing: Tom Benson



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